Week 3 Day 2 - Thursday, Jan 30 - Homework

1. Work on creating visual boards for Project. Must have completed at least one visual board by start of next class (Tuesday, Feb 4, 2:30pm) .  (should be prepped for AE: RGB color mode, with 720x480px range and layers separated).

2. Fifteen second animation for project 1 due by end of next class (Tuesday, Feb 4, 5:20pm) 

Project 1: Design/Animation Deadlines

Feb 4 - Have completed at least 1 visual board prepped for AE; (Studio Day on Tuesday Feb 4 to create portion at least 15+ sec of animation); or create all visual boards by end of class Feb 4.

Feb 8 - Have all visual boards prepped for AE, at least 10-15+ sec portion animation (Studio Day on Thursday Feb 8 to create portion at least 30+ sec of animation by end of class)

Feb 11 - Have at least  30+ sec portion animation (Studio Day on Tuesday Feb 11 to create portion at least 45+ sec of animation by end of class

Feb 13 - Rough cuts due at start of class (60 second animation). Will critique rough cut in class. Then possibly conduct test installation in AAN interiors and/or revise animation.

Visual Boards/ Visual Comps

Visual boards, also know as visual design comps, are well developed and fully designed storyboards that map out the aesthetics (look & feel, background, text, imagery, graphics, textures) of a proposed motion graphic animation.

Often times designers and videographers create visual boards before project have been approved, planned, and developed in order to communicate to the client what their "vision" looks like.


Here are some examples motion graphic designers' visual boards.

Jarratt Moody detailed Mastercard commercial board:


K. Lee detailed HGTV Dream Home Intro pitch board:


K. Lee detailed Comedy Central Roast Intro pitch board:

WORK ON YOUR DESIGN + ANIMATION

Spend next two weeks working on the design + animation phase of Project 1 (____ This Jazz).

This design/animation phase of the project is where you should be spending a significant amount of time working on the visual quality of your project. You should be developing visually pleasing imagery/motion that make your animation engaging  and effective.

You should work on the following two things in class the next two weeks:

1) Create and prep graphics into several  visual boards, saved via Illustrator or Photoshop with separate layers
2) Animate graphics to chosen Jazz song (60 second minimum)

 

Visual Music Inspiration

Oskar Fischinger 


John Whitney


Mary Ellen Bute


Norman McLaren

Norman McLaren

Week 3 Day 1 - Tuesday, Jan 28 - Homework

1.  Continue working on your 10-20 second "Koko" Shape Animation using After Effects. Render animation as H.264 quicktime video (with audio) onto dropbox by start of next class for class review.

2. Work on Concept phase of Project 1. Mindmap, Thumbnail Sketches and Storyboard due end of next class (4:30pm).

Week 2 Day 2 - Thursday, January 23 - Homework

1.  Continue working on your 15 second "So What" Shape Animation using After Effects. Render animation as H.264 quicktime video (with audio) by start of next class for class review.

2. Find a Jazz song (preferably without vocals, or minimal vocals) to use for Project 1. Bring digital version of song to next class.

Components of Storytelling

Address the following questions when crafting your visual narrative

1. What is your story about?

2. Is there a conceptual or thematic message?

3. What should the viewer understand at the end of this story? How should they feeling after watching that narrative? Will they learn information?

4. How will you convey this idea visually?
         Representational Imagery [Photographs, Illustrations/Drawings]?
         Symbols/Icons?
         Combination of both?

5. What kind of tone will you set? Is there an emotional context? How will that be communicated effectively and clearly? (Through colors, shape/form, direction, texture, weight/size, etc).

Exercise: Visualizing Jazz

Considering today's discussion about creative visual storytelling and the relationship music has with art & design, you must create a 5 minute Visual Narrative about Jazz.

Your Visual Jazz Narrative should consist of a sequence of 20 different visual "images" and corresponding text (brief phrases, titles, or sentences). Overall your collection of 20 visual images should tell an engaging story about jazz.

• Must use 20 different visual "images" (Images can be photographs, drawings, paintings, etc., as long as it is captured in a 2 dimensional presentation)
• The concept is determined by you as long as it deals within the realm of Jazz. Please spend some time researching some aspect of jazz (history, sub genre, instruments, musicians, etc.) Be creative. And cite your research sources
• Be sure to take into consideration design fundamentals and principles in regards to the type of imagery you choose. Feel free to crop, edit and modify your images compositionally and aesthetically using Photoshop and PowerPoint.
• Include scan of your mind map and list of cited sources (informational facts and images from books, articles, websites, etc) in PowerPoint file

Present your Visual Narrative via Powerpoint Presentation by start of next class, Thursday, Jan 23, 2:30pm.

**Upload Powerpoint presentation into dropbox folder by start of class.

Music + Art/Design Resources

Design = music {via idsgn.org} -- Interesting article about designers turn musicians
Music + Design article {via Zurb} -- Interesting article about commonalities between specific designs and songs

Dance Movement (UI Art & Design Senior Project by Becca Derry)
Around the World by Daft Punk Music Video (directed by Michel Gondry)
Making of Around the World {excerpt of "I've Been 12 Forever" }


History of Jazz {via Scholastic}
Jazz: A Film by Ken Burns {vis PBS}

Songs Played During Mind Mapping for Visualize Jazz Exercise
Night in Tunisia - Dizzy Gillespie
Embraceable You - Sarah Vaughan
So What - Miles Davis
Koko - Charlie Parker

Week 1 Day 1 - Thursday, Jan 16 - Homework

1. Complete student profile (download from dropbox folder) and email to me by end of today.

2. Choose an approve design studio for your Research Project. Begin research.

Research Project: Experiential Design

Description:
Select a professional design studio (from the approved list below) that specializes in experiential design. You must conduct research regarding the designer(s), his/her background, training, and body of work that has influenced and impacted the realm of experiential design.

You should document various accomplishments and achievements related to your design studio and how it relates to both static and digital experiential design. Please also select one significant digital project completed by the studio to further examine in a detailed case study.

The case study should analyze the chosen project from beginning to end (research, process, development, completion). Research should be assembled into a final presentation created in InDesign (template to be provided).

Final presentations are scheduled for Tuesday, February 25th, 2013. Oral presentations should be roughly 10 minutes in duration.

Wikipedia is not a reliable source of research and should not be used. You will be asked to cite all sources, so be sure to keep track of all publishing details related to books, articles, journals used in your research.

Objectives:

• Discuss the creative process of your chosen design studio 
• Explain the impact and influence within Experiential Design
• Display oral and written communication skills
• Prepare a formal, oral and visual presentation 

Grading Criteria:
+ Completion of all points in the study
+ Organization of Materials Presented
+ Depth of Research Quality and Design of Oral/Visual Presentation

Approved Artists/Designers:
2x4 (Michael Rock) - Dean
Local Projects
Hyperakt
Blue Cadet - Keegan
Pentagram (Natasha Jen) - Sarah
Digital Kitchen - Kara
NBNY - Scout
Materials & Methods (Jeff Grantz) - Hannah
Apologue (Tali Krakowsky)
Hush Design - Kayla
Esi Design - Cody

**Your designer selection must be confirmed with instructor. Only one student per designer (no duplicate presentations)

XGD Studios + People

Pentagram (Environmental Design)
Pentagram (Exhibition Design)
Digital Kitchen (Experiential Work)
2x4
NBNY
Leviathan
Cartlidge Levene
Studio Myerscough (Morag Myerscough)
SEGD

Call for Submissions for UI Undergraduate Juried Art Exhibition

Call for submissions for the Undergraduate Juried Art Exhibition.

• Work from all disciplines encouraged. 
• Entry fee is $5 per student.
• You may submit up to three pieces of work. 
• All mediums are accepted. 

Submit work in person to the Ridenbaugh Art Gallery (first floor of Ridenbaugh Hall) Friday, January 14-17 (12:00-5:00pm)

Software Resources

Although there will be some desktop computers available in the classroom with Adobe Software, computers are limited to a first come first serve basis. If you are interested in using your own laptop in class (or using your own computer at home) here are some resources for software purchasing.

**FYI: We will be using Adobe Photoshop, Illustrator, Premiere and After Effects throughout the semester (roughly 4 months)

Adobe Creative Cloud Student Subscription ($29.99) 
Includes: Adobe Creative Suite 6 Master Collection includes Photoshop CS6 Extended, Illustrator CS6, InDesign CS6, Acrobat X Pro, Flash Professional CS6, Flash Builder 4.6 Premium Edition, Dreamweaver CS6, Fireworks CS6, Premiere Pro CS6, After Effects CS6, Audition CS6, SpeedGrade CS6, Prelude CS6, Encore CS6, Bridge CS6, and Media Encoder CS6

Syllabus + Student Profile

Download Syllabus

Download Student Profile (fill out and submit via email rfujita@uidaho.edu by end of first class session)